To Pixar and Beyond: My unlikely Journey with Steve Jobs to Make Entertainment History

Pixar, the producer of WALL·E, had a difficult path to development. Pixar’s glory is similar to the outcome of colliding “tectonic plates”. One of the plates symbolizes artistic pursuit resulting from the pressure of innovation. The other plate symbolizes the pressures of trying to survive in the real world and dealing with aspects like financing, the box office, and production speed. How did a talented and artistic team, but also being one ridden with heavy debt, quickly develop into a creative empire with a market capitalization of 6 billion U.S. dollars?