The Social Animal, by Elliot Aronson, Joshua Aronson (social psychology, American Psychological Association, New York University)

As human beings, we are social animals. And because of this, our opinions and behavior are always influenced by society and people. Such influences can be powerful enough to lead to actions that are beyond comprehension. But why do we yield to other people's points of view and follow what they do? How does what we see and hear subtly steer our minds? This book, The Social Animal, will usher you into the world of social psychology and reveal the factors that influence our opinions and behavior.