Positioning: How to keep your brand top of mind. Learn marketing tactics that attract leads, get referrals and retain loyal customers

This book is called, “the concept that has the greatest impact on American marketing”. It is even comparable to Taylor’s scientific management and Peter Drucker’s management theories. It has changed people’s understanding on the previous marketing concept of “meeting demands”. It clarifies that the key for companies to win in increasingly competitive markets, is to let your customers remember your products firmly.