Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration, by Ed Catmull and Amy Wallace (animation, innovation, art)

Over the years, Pixar struggled to find its direction as a company, while creating many miraculous cinematic works of art. Toy Story, Finding Nemo, Up and other Pixar animations have won around 30 Academy Awards and seven Golden Globes. Almost every Pixar animated movie was released to widespread audience acclaim and rewarded by high box office receipts. Pixar have integrated commercial value and artistic merit, making Pixar unshakable leader in the world of animation. The book we will discuss today documents Pixar’s journey of innovation.

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