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Published on:

22nd Jun 2020

Competing Against Luck: The Essence of Customer Choices and Business Innovations with Analysis of "Jobs to Be Done" Theory

Many companies see innovation as their key driving force, but some have chosen the wrong direction or have put their efforts in the wrong place to achieve this. As a result, innovation has been almost reduced to simply a game of chance. However, this book, Competing Against Luck, answers the question of where exactly to look for innovation opportunities. Giving a hint to what the book is about through its title.

As a result of 20 years of refinement, this team, consisting of the foremost authorities on innovation and growth, have introduced the theory of “Jobs to Be Done” as the core concept in Competing Against Luck. How should we then understand the theory of “Jobs to Be Done”? As Harvard marketing professor Ted Levitt once put it: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” Customers buy a product not necessarily to own it but to “hire” it to complete “Jobs to Be Done”. Therefore, from a jobs perspective, we’ll be able to find innovation opportunities for our companies. 

Show artwork for Bookey App 30 mins Book Summaries Knowledge Notes and More

About the Podcast

Bookey App 30 mins Book Summaries Knowledge Notes and More
Unlock big ideas from bestsellers in 30 mins audio, text, and mind map.
●Bookey: Empower Your Mind Anywhere, Anytime. Download and check out more features with the Bookey App.

●Bookey app download link: https://www.bookey.app/

●Why Use Bookey?
“So many books, so little time!” Well, no wordy books here, only 30 mins audible book summaries. Unlock the big ideas from world bestseller that cover Self Help, Biography, Leadership Development, Art, Business, Stories and more ebooks. Each title is complemented with a mind map that highlights the essence of the book, allowing users to grasp the gist of the book at a glance. We are committed to offering a fresh way of learning, and to promoting a universal access to knowledge.


●How Does Bookey Make Your Life Easier?
Audio versions for hands-free learning
Mind map for each book
Download mode for learning without Wi-Fi
12 categories to cover all non-fiction field
Books recommended by Bill Gates, New York Times and more
No extra time needed only 30 mins for summaries
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●What Do Readers Love About Bookey?
“This app really got me reading more every night before going to bed. I like the variety of books and mind map!” — Alan

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